Privacy Policy
Dead Simple Computing Ltd
1 Introduction
Dead Simple Computing Ltd ("we", "us", "our"), trading as Dead Simple Computing and DSC - Cyber And Managed Services, is committed to protecting your privacy and handling your personal data responsibly.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, use our free Tools, or engage with our services. It also explains your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2 Data Controller
Unit 6, 60 Portman Road, Reading, RG30 1EA, United Kingdom
Email: privacy@deadsimplecomputing.co.uk
Phone: 0118 359 2222
ICO Registration: ZA929540
3 Data We Collect
Website Visitors
- Technical data: IP address, browser type and version, operating system, device type
- Usage data: Pages visited, time spent on pages, referring website, clickstream data
- Location data: Approximate geographic location based on IP address
Tool Users
- Query data: Domains, email addresses, or parameters submitted to our Tools
- Technical data: IP address, browser information, timestamps
- Usage patterns: Which Tools you use and how frequently
Password Generator: We do not collect, store, log, or transmit any passwords generated. Password generation occurs client-side in your browser.
Contact and Enquiries
- Identity data: Name, job title, company name
- Contact data: Email address, phone number
- Communication data: Content of messages and correspondence
Customers
- Business data: Company name, address, industry, size
- Financial data: Billing information, payment details
- Contract data: Service requirements, agreements, support history
4 How We Use Your Data
| Purpose | Legal Basis |
|---|---|
| Providing website and Tools | Legitimate interests |
| Responding to enquiries | Legitimate interests / Contract performance |
| Providing services to customers | Contract performance / Legal obligation |
| Marketing communications | Consent / Legitimate interests |
| Improving our services | Legitimate interests |
| Security and fraud prevention | Legitimate interests / Legal obligation |
| Legal compliance | Legal obligation |
5 Data Sharing
We do not sell your personal data to third parties.
| Recipient | Purpose |
|---|---|
| Service providers | Website hosting, email, analytics, security, payments |
| Professional advisers | Accountants, lawyers, insurers where necessary |
| Law enforcement | Where required by law or court order |
| Business transfers | If business is sold or restructured |
All service providers are contractually bound to protect your data and use it only for specified purposes.
6 International Transfers
We primarily store and process data within the United Kingdom.
Where we transfer data outside the UK, we ensure appropriate safeguards:
- Transfers to countries with adequate data protection laws
- Standard Contractual Clauses approved by the ICO
- Other lawful transfer mechanisms
7 Data Retention
| Data Type | Retention Period |
|---|---|
| Website analytics | 26 months |
| Tool query logs | 12 months |
| Contact form enquiries | 2 years (or longer if ongoing relationship) |
| Customer data | Duration of contract plus 7 years |
| Marketing preferences | Until unsubscribe plus 12 months suppression |
| Financial records | 7 years (legal requirement) |
After the retention period, data is securely deleted or anonymised.
8 Data Security
We implement appropriate technical and organisational measures to protect your personal data:
- Encryption of data in transit (HTTPS/TLS)
- Secure hosting infrastructure
- Access controls and authentication
- Regular security assessments
- Staff training on data protection
DSC maintains Cyber Essentials Plus certification.
9 Your Rights
Under UK GDPR, you have the following rights:
| Right | Description |
|---|---|
| Access | Request a copy of your personal data |
| Rectification | Correct inaccurate or incomplete data |
| Erasure | Request deletion of your data |
| Restrict processing | Limit how we use your data |
| Data portability | Request data in machine-readable format |
| Object | Object to processing based on legitimate interests |
| Withdraw consent | Where processing is based on consent |
To exercise your rights, contact: privacy@deadsimplecomputing.co.uk
We will respond within one month. We may ask for identification to verify your request.
10 Marketing
To opt out of marketing communications:
- Click the "unsubscribe" link in any marketing email
- Email privacy@deadsimplecomputing.co.uk
Opting out of marketing will not affect service-related communications if you are a customer.
11 Cookies
Our website uses cookies and similar technologies. For detailed information, please see our Cookie Policy.
You can control cookies through our cookie consent banner or by clicking "Cookie Settings" in the website footer.
12 Contact and Complaints
Email: privacy@deadsimplecomputing.co.uk
Phone: 0118 359 2220
If unhappy with how we have handled your data, you can complain to the ICO:
Website: ico.org.uk
Helpline: 0303 123 1113
We would appreciate the opportunity to address your concerns before you contact the ICO.
Approved by
Daniel McClure Fisher
Director, Dead Simple Computing Ltd
December 2025